First Impressions Count. A recent study reported that 40% of Internet users in the US changed their opinions of brands due to information about email marketing they gathered online. This data is reinforcement that it’s more important than ever to make sure that the image you are portraying online, and especially in your email marketing, is an accurate reflection of your brand. Here are a few areas to consider when analyzing your brand reflection in your email marketing? Consequently, overlooking these areas are some of the most common email marketing trials and errors made, which inadvertently lead to many email marketing and online business failures.

Design - Is the overall look of your email messages Do you have email campaigns that look appealing? Do they fit with the rest of your marketing material? Do your emails have the appropriate colors, images and format to make a positive impression on your audience?

Subject Line - Is the subject line of your emails reflecting your brand and personality? Make sure that the words you use in the subject line are carefully chosen. This is the first statement your audience will read!

Content - Is the content in your email campaigns interesting to your audience? Poor content erodes your brand. If you send your constituents poor content, they connect your brand with the quality of the content.

Utilities - Can your audience interact with your emails easily and consistently? Items like changing preferences, signing up, forwarding the email and unsubscribing all are a reflection of your brand. The easier your email is to work with, the easier your organization is to work with.

Remember, first impressions count. In person, online, and even in your email marketing! What’s the first impression your email marketing campaign is giving? If you are interested in being successful with email marketing, I want to invite you to read a previous article I wrote titled, “The Power of Email Marketing - Learn How To Do It Yourself“. If you are serious about being successful with email marketing, then this article will prove to be helpful to you.