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Developing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn’t improving and laws are tightening their grip on e-mail marketing. So, you need to carefully develop your e-mail marketing campaign with great care. Use the information in this article as a tool to develop a successful e-mail marketing campaign.

Define the purpose of your e-mail campaign. While this step may seem pretty obvious, you will be surprised at how many email marketing campaigns are carried out without a clear purpose or goal. This is especially prevalent with online newsletters or e-zines - many don’t provide the reader any valuable or useful information. So, start your e-mail campaign right - by first defining a clear purpose or goal.

Develop a clear call to action. A call to action is a specific set of instructions contained within the e-mail with the sole purpose of leading the reader to take a specific action. It would be a waste of time for both your reader and yourself if you don’t create a clear call to action in your e-mail. Remember to personalize your e-mail message by using your full name in the From: field rather than your company’s name. And use your recipient’s name in the subject line. This will increase the “open rate” of your e-mail (The
“open rate” is the percentage of e-mails opened against e-mails successfully delivered), because recipients will more likely open and read e-mails from people they recognize. Personalization will also reduce the probability of the email being mistaken as SPAM.
It’s true. First impressions DO count in e-mail marketing! If you have an important e-mail you want your reader to open and read, you need to develop an interesting subject line to woo your readers attention. The reason’s really simple.

• Remind your subscribers where and when they opted-in
• Provide an unsubscribe link
• Check and test your e-mail
• Spell check your e-mail
• Test all e-mail links
• Use fixed-pitch font and proper formatting
• Track all e-mail links
• KISS (Keep It Simple and Short)

If you are interested in learned more about successful email marketing, I strongly recommend reading an article I published titled, “The Power of Email Marketing - Learn How To Do It Yourself“. This article provides an in-depth look at email marketing. You can gain knowledge and learn everything about email marketing, review some previous email marketing trials and errors, learn how to create a positive email marketing first impression, and ways to develop a successful email marketing campaign. It’s a good read and something that is worth bookmarking and saving.